Rabiya Iolju
Product Designer
Product designer with 5 years of experience in turning complex flows into simple interfaces. Worked in b2b, startups, e-commerce owning the design process end-to-end, from early research to shipped product. Currently designing a CRM for small businesses at DAR, targeting European and US markets.
experience
2025 — now
dar
#CRM #b2b
2023-2025
enty.io
#b2b #saas
2022-2023
flimod
#e-com
2021-2023
global innotion
#web3 #blockchain
2020-2021
kurmashev studio
#design agency
web platform
enty.io
Accounting at Enty
Led design of accounting and invoicing services at Enty. Improved onboarding and usability for small business owners with no accounting background making VAT feel less terrifying
#saas
#b2b
Mobile app
jois
Jois AI Companion
A fully shipped iOS AI companion app designed from scratch in under a month. I owned the complete experience: character interaction, emotional tone of the UI, and the upsell flow that converts free users to paid.
#ai
#end-to-end
Mobile app
morethantwo
Social Dating App
MoreThanTwo replaces the swipe mechanic with shared activities you join something nearby. A dating app built on plans, not profiles. I was the sole designer, owning the full product from concept to launch
#Social
#2024
web / Mobile app
Flimod.kz
Full Product Design of Luxury Resale Marketplace
Designed both consumer-facing website and internal admin dashboard. Created user flows, wireframes, and UI systems that served customers, managers, sellers, and delivery. I focused on simplifying complex operations while delivering a seamless, engaging shopping experience.
# e-commerce
#2024
Web / Mobile app
NFTime
NFT Platform Redesign
Released an updated NFT marketplace with a modern design and improved UX. Implemented NFT generation and staking features. Onboarded 20+ local artists, launched 10 new collections, and held 1 charity auction.
# web3, blockhain
#2021
Mobile app
Framo.io
AI Smart Glasses
App for a pair of AI smart glasses. Designing the full mobile experience around a physical product like device pairing, hardware management, and real-time capture for photo, audio, and AI translation.
# ai
#coming soon
concept
Event App
The idea came one summer when I had so many plans but no one to share them with. Dating apps exist, but there isn’t much for people who simply want company for fun experiences without the pressure of dating. So i decided to design and create app through Cursor to resolve my personal pain and challenge myself
# social, networking
Web / Mobile app
mobidom.kz
Marketplace for electronics
Shaped the end-to-end experience across web and mobile. Conducted design review to pin-point previous design problems. Performed competitive analysis of five marketplace platforms to benchmark user flows. I have improved the UI, simplified the UX for registration and search.
# e-commerce
# 2021
